SEO

What is a Keyword?

Keywords. You’ve heard of them. You know you should use them. But what in the world are they? To some, they are this mystical digital mojo that is closer to Luke Skywalker’s use of the force than a real, applicable marketing term. Place them in the right hands, and the online universe is at your …

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What are Backlinks?

The content is written, the keywords are optimized, so you throw your blog article up on your website and wait for the traffic to start rolling in.  And then you keep waiting. And then you wait some more. And you still wait. Before you know it, 30 years have passed and you missed your son’s …

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The Ultimate Guide to Your Church’s Business Listing on Google

Few companies make the enviable transition from noun to verb in the eyes of the general public. People ask for a “Kleenex” for instance, instead of a “facial tissue,” a “Thermos” instead of a “vacuum flask,” and college kids prefer to throw a “Frisbee” instead of a “flying disc.” For brands that make this jump, …

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